Let's face it- computers aren't always reliable.
Sure, they can calculate insanely difficult math problems and handle billions of lines of coding, but ask them to identify what's in that photo of your cat and you can get some really interesting answers. We might describe it as “cat, orange, eating toilet paper”, but a computer won't have a clue.
It's the same with online content. Search engines don't always connect the right websites with the people who would like to see them. This is a universal problem that occurs in every country and in every language. That's why Search Engine Marketing is important whether you live in Canada, Singapore, or Denmark.
Search Engine Marketing, or SEM, involves using paid advertising and SEO (Search Engine Optimization) to help search engines show your content to people who are looking for it. SEO means using specific keywords in your text so the search engines know what you are all about. This makes your website show up better in search results and helps your advertisements get matched to people who are actually interested in your products or services. SEO is an important part of SEM.
Search Engine Marketing is your online secret weapon because it's how you take a website that is getting no traffic and turn it into an internet hot spot. It's how you funnel targeted traffic to YOUR website instead of your competitor's website. If you can optimize your website so it ranks well in search engines then you'll get more visitors, which in the business world means you'll be making money. If you add advertising to your marketing campaign when you already have an SEM friendly website, you can double or even triple your traffic in a very short period of time.
If you want to promote your business or get your message out to the world, then you need to use SEM techniques to get it done.