Search Engine Marketing, or SEM, is one of those big......phrases that can make eyes glaze over over as the reader assumes that there is a complicated meaning that can only be understood by tech guys and CEO's. But SEM is actually a very simple concept that anyone using the Internet for promotion can benefit from understanding.
What is Search Engine Marketing?
Basically, people want stuff. This stuff that can be products, services, or information. You have the stuff they are looking for, so you need to connect the dots for them so they will end up on your website instead of your competitor's.
How does it work?
1. Search Engine Marketing uses SEO (Search Engine Optimization), another big phrase that is not as complicated as it sounds. It simply means using keywords to help search engines understand what your website is all about so they can categorize it properly. So if you are a company specializing in Singapore Website Design, that is the keyword phrase you would use. When people search for Singapore Website Design, they will see your website. Voila! The dots are connected! You can use keyword research to learn what keywords are searched the most so you can pick your keywords wisely.
2. Advertisements. If you are that same Singapore Website Design company, you can purchase adversiting that is linked to that same keyword phrase. Now when someone searches that for that phrase, they will see ads AND website links that match their search.
Why should I care?
Search Engine Marketing is important for anyone who uses the Internet for any kind of promotion or advertising. If you have a blog, social media page, business listing, or website that you want to promote, then SEM is just what you need. In a nutshell, SEM is how you make money, advertise your business, or share your message with the online world.
Why using a specialist?
This said, using a competent team of SEO and SEM specialists is an absolute necessity as you would finally spend way too many efforts tweaking each and every page of your site for not optimized results. If the concept is simple, the techniques are not. Try it if you have time, but let us explain in more details and get it done the right way for you.